Value
proposition

The way we view digital banking and means of payment has changed dramatically in the past decade, and the explosion of smartphone use has been a fundamental factor in this transformation.

Amid the dizzying speed of technological change today, clients are much less easily impressed and demand increasingly high levels of service, so banks have had to work constantly on innovating and offering very competitive solutions to meet these high expectations.

Banorte is aware that its clients have very specific needs, so we work hard on evaluating technological and market trends and bringing them a variety of solutions that create an agile, natural experience in using them.

Clearly, the new generations are both a challenge and an opportunity to continue applying our inventiveness to productive evolution. This does not mean neglecting clients who prefer a more traditional style of banking, however. We at GFNorte want our clients to feel that they have solutions available for meeting their financial and payment needs, regardless of age, gender or consumer preferences.

With the core objective of satisfying our customers, our frame of reference is composed of four basic elements: