We launched “Impulso Banorte” to accelerate the development of high social profitability infrastructure in Mexico, ensuring the technical and financial viability of the projects.

The projects that we finance have a high social impact, with enormous benefits to both, the public and private sector.

Supports for SMEs

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One of GFNorte’s core goals is to promote Mexico’s growth by offering financial products to SMEs—transactional, credit and investment—that companies need, when they need them. Through Retail Banking, we design and offer financial products and services to micro-sized, small and mid-sized businesses which are either formally incorporated (INC) or simply registered as individuals with business activities (IBA), as well as those established as tax incorporation regimes (TIR).

The results of the SME segment were as follows:

• More than 400,000 customers, with an average of 3.8 products per customer.
• Almost half of total billing at point-of-sale (POS) terminals.
• More than 5% increase in average credit drawn on SME lines.
• More than 30% of registered IBAs are women entrepreneurs.
• Our SME customers reported an increase of close to 20% in employment over 2018, from an average of 5 employees.

IBA-INC Customers

Customers	Segment	Employees
3,122	Corporate	297,632
13,971	Business	626,665
309	Financial Inst.	5,813
434,760	SMEs	1,877,508
377	Unions	17,109
1,768	Equity	6,971
3,199	Personal	0
13,641	Preferred	0
471,147	Total	2,831,698

• Continuing participation in business and regional support programs with the backing of Nacional Financiera (NAFIN), where under the new scheme we have a more than 20% market share of the Ps. 200 million in system-wide placement.
• Service channels were strengthened with the national roll-out of the Multi-Segment App, where account executives can visualize information on their customer portfolio on a tablet and improve cross sales.
• National rollout of the mobile office, a tool by which account executives can open deposit accounts for corporations from their workplace or from a tablet.
• We were one of the first banks to work together with the development banks to increase the supply of “green loans” through eco-loan and energy efficiency loans with NAFIN.

Together with the Channel Management team, we will begin planning and developing Mobile SME Digital Banking.

Our suppliers

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From our value chain, we work for closer relationships with our domestic suppliers and promote sound business practices. Since 2012, we have asked all our suppliers to sign contracts affirming that they are aware of and apply the 10 UN Global Compact Principles. We apply a questionnaire to new suppliers in keeping with the criteria laid out in the Global Compact’s Supply Chain Sustainability – A Practical Guide for Continuous Improvement (2nd edition), which allows us to detect risks associated with failing to comply with applicable laws, as well as learning of their corporate sustainability and social responsibility initiatives.

Volunteering

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AyuDamos Trust

AyuDamos is our trust, funded by employee contributions, which we match on a one-for-one basis. The essence of the trust is support for various national social and environmental causes.

Contributions went to institutions relating to our Banorte Adopts a Community Program, as well as educational and environmental projects. Around Ps. 2 million were mobilized, which breaks down as follows:

Yo Soy Voluntario Banorte Program

Yo Soy Voluntario Banorte is our corporate volunteer program, aligned with the sustainability model and the Our People pillar, through which we work to generate value in our communities.

Our volunteer model has three core lines of action:

• Community: brings together initiatives aimed at directly benefiting the community in activities like toy drives, restoration of public spaces, volunteering in disaster-stricken areas, and financial education workshops.
• Environment: volunteers devote their time to reducing our environmental impact and reforest woodland areas close to the cities where Banorte’s main corporate offices are located.
• Banorte Experience: Our volunteers are experts in various subjects and share their knowledge through workshops, conferences, classes or mentoring to diverse sectors of the public.

Community

Playing, Playing. Every year we organize an annual toy drive. Gifts are donated by Banorte employees from across the country, and are delivered to various organizations. We collected close to 10,000 toys which were sent to more than 100 charitable organizations and communities belonging to the Banorte Adopts a Community program.

	Total volunteers participating	3,848
	Total volunteer hours (assuming 2 hours per volunteer)	7,696

Working for my community. An initiative encourages employees to participate in communities, creating a sense of solidarity, well-being, active intervention and development.

We allied with Fundación Hogares, I.A.P. in organizing six volunteer days.

	Total volunteers participating	86
	Total volunteer hours (assuming 5 hours per volunteer).	436

Banking industry volunteers. As part of a pledge we made to the Mexican Bankers’ Association, in 2019 we joined the Banking Volunteer Corps, supporting five institutions that make up Fundacion Quiera.

	Total volunteers participating	52
	Total volunteer hours (assuming 5 hours per volunteer)	260

Financial Education
As a financial institution, we are committed to providing the community tools for building awareness about the importance of financial culture. To this end, we give family financial workshops in two areas:

Business area workshops
We gave workshops in Mexico City Ministry of Public Security offices in Durango and Tlaquepaque, cities where Banorte has operations.

	Total volunteers participating	6
	Total volunteer hours (assuming 2 hours per workshop)	16

Environment

Reaffirming our commitment to the environment, we conducted reforestation activities to help remediate ecosystems together with the governments of Colima and Merida, and Reforestamos México.

Banorte Adopts a Community Workshops
In the communities enrolled in the Banorte Adopts a Community Program, we held family finance workshops for more than 70 people in three communities.

	Total volunteers participating	6
	Total volunteer hours (assuming 2 hours per volunteer)	12

Banorte experience

National Financial Education Week

Every year, GFNorte participates in National Financial Education Week, in which government and private-sector institutions join efforts to strengthen financial culture for Mexican families.

The event was held in Mexico City’s historic Chapultepec Park. GFNorte’s stand had a dynamic game designed to build awareness about the importance of savings. Some of our senior management also gave talks on a variety of topics.

	Total volunteers participating	4
	Total volunteer hours (assuming 2 hours per volunteer)	8

Banorte Lecture Series

In partnership with the National Autonomous University of Mexico (UNAM), we once again held a lecture series entitled Mexican Markets and Financial Instruments, the purpose of which is to help students understand financial issues from listening to our experts. It also helps strengthen our ties to the university.

	Total volunteers participating	10
	Total volunteer hours (assuming 2 hours per volunteer, except for one volunteer who gave 4 hours)	22

Banorte Retirees

In Mexico City, together with the Human Resources Area of the North Commercial Territory, we carried out a pilot program to get closer to our retirees. We organized activities led by volunteers, to generate added value for this group of around 50 people.

	Total volunteers participating	7
	Total volunteer hours (assuming 2 hours per volunteer)	14

Fundación Banorte

Investment in the Community

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During the year, and in various social initiatives, we directly supported more than 50,000 children, young people, adults and senior citizens, in an alliance with 19 nonprofit organizations. Our work focused primarily on four programs: Banorte Educational Leaders, A Thousand Dreams to Fulfill, Banorte Adopts a Community, and Other Philanthropic Support.

Banorte Educational Leaders

We help improve preschool education in Mexico through training and continuous education of educational leaders, strengthening their role as agents of change in support of boys’ and girls’ right to learn.

The program was held in six states of Mexico: Aguascalientes, Campeche, Mexico State, Jalisco, Nuevo Leon and Yucatan.

Main results:

• More than 700 public preschool principals and supervisors earned an International Transformative Educational Leader Diploma, and also have an opportunity to acquire international certification with Cambridge University as Transformative Leaders.
• Around 2,000 active users in the Virtual Learning Community who received continuing education.
• More than 10,000 primary caretakers of 0-6 year olds viewed a 14-week series called Learning to Educate Children for the 21st Century, funded by Fundación Banorte and transmitted on TV Educativa.

Through the Pact for Early Childhood—an initiative made up of various social organizations we work with in supporting early childhood rights—we help influence administrative, regulatory and legal processes at the federal and state level, primarily through public consultations, advertising and civic participation campaigns, lobbying and interviews.

A Thousand Dreams to Fulfill

For the fifth year in a row, we helped Mexican high school and preparatory school students fulfill their dreams through stipends that encourage their performance and their academic, artistic or sports talent. We also recognized the efforts of children with disabilities, who received special education on scholarship.

The program was renewed to incorporate undergraduate students; the minimum grade point average to enter was raised, and two new scholarships were created: Continuity (to extend support for more than three years) and Excellence in higher Education, helping students to cover the cost of tuition or school supplies.

Key results:

• Close to 400 new students selected.
• More than a thousand stipends granted.
• Around 600 young people participated in a course on Targets and Achievements, and more than 100 former grant recipients answered the call for entries to the “English Challenge” course, both in the Bécalos Desafío B21 platform.

Banorte Adopts a Community

We coordinate housing reconstruction actions and help rebuild communities affected by a natural disaster or emergency.

This year we completed reconstruction of homes damaged in the September 2017 earthquakes in eight adopted communities; we began support actions for victims in Xochimilco and accompanied three Banorte Caravans to bring comprehensive support to adopted communities.

Main results:

• More than 600 homes rebuilt and restored, and one crafts market intervened
• Close to 20 follow-up field visits
• Around 90 homes in eight communities completed and evaluated for structural safety by the Puebla State University

Other Philanthropic Support

We helped provide development opportunities to youth with disabilities, at risk of school dropout, or living on the street. We brought health services and cultural programs to vulnerable communities and supported the protection one of Mexico’s most emblematic cultural archives, the National Museum of Anthropology.

Action Lines

Education	Mexican Youth
Banorte Educational Leaders	Other Philanthropic Support
Organizations supported: 2	Organizations supported: 12
Amount: Ps. 16,259,730	Amount: Ps. 14,627,060
Direct beneficiaries: 17,452	Direct beneficiaries: 31,829
Alliances: 22	GFNorte Program

Community	Natural Disasters
A Thousand Dreams to Fulfill	Banorte Adopts a Community
Organizations supported: 1	Organizations supported: 4
Amount: Ps. 9,850,000	Amount: Ps. 10,805,325
Direct beneficiaries: 1,907 (not counting new recipients, who will receive their grant in 2020).	Direct beneficiaries: 2,312
Alliances: 1	Alliances: 1