2014 Performance
Due to the important economic and social role of SMEs in the country - generating 72% of employment and 52% of the gross domestic product (GDP) - Banorte created SME Banking by integrating the segment, products and channels in one place. This action has allowed us to respond more efficiently and opportunely to our clients with products and solutions in accordance to their needs. We serve various economic sectors such as manufacturing, textile, construction, energy, commercial and services, thus contributing not only to regional development but also to the development of Mexico.
In 2014, SME banking achieved a growth of 30% in deposits, as well as a solid 23% increase in payrolls and 33% in POS terminal billings. The aforementioned accompanied by a loan portfolio in excess of Ps 30 billion.
In order to diversify our financing solutions to assist individuals with entrepreneurial activities under the incorporation tax regime, this year we launched Microapoyo Banorte, a financing product available to promote business without having to resort to a personal loan.
Additionally, we strengthen added value proposals contained in our SME portal “Círculo PyME”, including relevant topics, tools to conduct business through interaction with our clients, promotions and campaigns which include various SME events across the country that represent opportunities to promote financial education, as well as offering Banorte’s SME business services.
SME Banking Prospects for 2015
Technological transformation will enable us to have a leading-edge platform, which will result in offering the best services to Mexican SMEs in accordance to their activity and economic sector.
We focus on the growth of our loan portfolio by improving portfolio quality and increasing profitability by offering new services and finance products.
We see 2015 as a year of greater vigor resulting from the recent reforms in the country. Without a doubt Banorte’s SME banking will remain an important protagonist in the financial services sector.