2014 Performance
Business and Corporate Banking
With the objective of developing our clients and seeking the most profitable products, we have changed our focus: not only provide more products, but starting with a diagnosis, knowing which products and services required by the company are the most profitable and what we can offer. We want to be our customers’ main bank, designing specific products that can help it grow.
We have made a strong emphasis on transactional banking, a new area whose objective is to provide support for the management of large volumes of transactions. Thanks to participation in this area, and to the strategy directed to customer service for selected products, we exceeded market growth, thus raising our participation.
In terms of financing, the priority this year was to obtain greater diversification in sectors where we participate, mainly energy, where currently we provide important support to renewable energy projects. Additionally, we seek to deepen our presence in the areas of infrastructure, oil and gas.
Several prepayments were received from clients, which is why we designed strategies to achieve greater penetration among current and potential customers.
Agricultural Banking
Banorte knows that if the field grows, Mexico grows. For this reason we are strongly involved in the agricultural sector, financing projects to boost the development of agriculture.
This year, financings that stand out were those for projects for improving the conduction and use of water, such as Ps 56 million for irrigation modules mainly in Sinaloa. Also in the spotlight were Ps16 million for projects to promote technological irrigation for land; Ps 7.5 million for forestry purposes; Ps 6.7 million for sustainable projects and Ps 2.2 million for the generation of bioenergy.
We can make a significant impact through the rural financing program on populations or communities under 50,000 inhabitants, with the Ps 367 million that we implemented through programs jointly operated with FIRA (Fideicomisos Instituidos en Relación con la Agricultura).
Business and Corporate Banking Prospects for 2015
In the medium term, we seek more specialization in high growth sectors of the country such as infrastructure, industrial, energy and agriculture.
We are also working hard to strengthen the different areas of products and channels, as well as synergies with transactional, international, investment banking and structured financing, in order to offer our customers comprehensive services that provide them with more added value and support in achieving their growth objectives.
Prospects for Agricultural Banking in 2015
Through agricultural financing, we seek to identify and follow-up on the development of projects in this sector. In conjunction with FIRA, our goal in 2015 is to increase financing to family agriculture, develop suppliers, support the population in the Southeastern sector, as well as sustainable, bioenergy and forest sustainability projects, and efficient water and energy use.
