MESSAGE from the Executive Director of
Social Responsibility

From the perspective of our Social Responsibility and Sustainability strategy, 2014 has been a year of intense activity and important results for Grupo Financiero Banorte.

That is why I am pleased to share with you the achievements made through transformation of our different capitals: financial, intellectual, human, social and natural.

One of this year’s milestones was being included in the Dow Jones Sustainability Index for Emerging Markets (DJSI), because it represents the sum of all the small and large achievements we have made over almost ten years of working tirelessly to incorporate a culture of sustainability into our operations and objectives that now has become an indelible part of our work. Entering the DJSI also represents a challenge since as a parameter of sustainability for investors and companies; it supports our actions as an institution, our corporate governance practices and healthy risk management and commits us to intensify them.

Today we have a structured Social Responsibility area, which through its multidisciplinary team is consolidating itself gradually into an institutional support to identify and manage impacts, risks and opportunities in the field of sustainability. An example of this is to having developed the Social and Environmental Management System (SEMS) with regard to our products and services, enabling us to analyze and ensure that our institutionally funded projects comply with IFC environmental standards. In this way, based on SEMS and the Equator Principles, this year we can classify risks associated with Banorte’s loan portfolio, expanding our analysis to sectors with potentially negative impacts both for society and the environment.

I invite you to learn more about the specific actions taken throughout the year in this integrated report, which includes detailed information based on the Global Reporting Initiative (GRI) standards, version 4. We have complemented our report with the framework of the International Integrated Reporting Council (IIRC), which guided our valuation of intangibles and the future vision in our most important operations. In 2015, we seek committment from senior management levels to adopt this framework in our scheme of reporting for following periods.

We are proud of what we have achieved, who we are, but even more of our future prospects. We will continue working to transform our capital into value, with gradual but solid results that will become the pillar on which we will build a more sustainable company.

Thank you very much,