Strong Mexicans

Banorte is the strong bank of Mexico, a Mexico that experienced times of uncertainty and concern at the end of last year. This is the Mexico that rose to the occasion and surprised the world by becoming stronger.

Banorte believes in this strong Mexico, with its optimistic, positive Mexicans who are innovators seeking to change things.

Banorte wants to be the bank that Mexico comes to. A bank of the future—not of the past. A bank that helps drive Mexicans, enhances them, helps them to exceed their goals with innovation, technology, products and services and with intelligence.

At Banorte, we not only make our decisions in Mexico, we make them with all Mexicans.

Hence our communication strategy, in which we return to our positioning as a Mexican bank, and sustaining that image with a comprehensive value offering with first class products and services.

The implementation of this strategy has been designed in a multilevel platform, as much as for brand activations such as sending out massive institutional messages as for products.

The integration of a group of strong Mexicans has also allowed us to broaden our message, including a digital strategy based on the hash tag #MexicanosFuertes with which we have managed to reach out to millions of Mexicans.

We are confident that the continuation of this strategy will contribute to our results and will help to boost the Mexico to come.

Because the Mexico of the future will need strong Mexicans. Mexicans who are as strong as their bank.

Banorte, the bank of a strong Mexico.

Banorte, the strong bank of Mexico.

Roberto Cortazar
Painter